Research Topic

Research Topic

Many U.S. equity investors typically prefer U.S. equities. This “home country bias” (HCB) is a natural tendency. Some investors will be highly resistant to the idea of international equity exposure, which may cost them diversification and opportunity. HCB has different root causes—and these causes are not mutually exclusive. In this article, Dr. Frank Murtha addresses three of the main drivers leading to HCB and offers strategies to help address them.